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  • RIP Wiggle and Chain Reaction Cycles

    From Spike@aero.spike@mail.com to uk.rec.cycling on Fri Sep 11 09:40:05 2026
    From Newsgroup: uk.rec.cycling


    RIP Wiggle and Chain Reaction Cycles: Doomed cycling retailersrCO websites
    now redirect to Evans Cycles two years after relaunch attempt

    After purchasing Wiggle Chain Reaction in 2024 for just -u3 million, Mike AshleyrCOs Frasers Group relaunched the companyrCOs websites as part of its bid to rCLbecome the no.1 Sporting Goods retailer in EuroperCY

    by CALLUM DEVEREUX
    FRI, SEP 11, 2026 10:01

    Two years after Wiggle and Chain Reaction Cycles were taken over by Mike AshleyrCOs Frasers Group, both brands finally appear consigned to history.

    The brands were bought by the Sports Direct and Harvey Nichols conglomerate
    in March 2024. Despite the websites of each brand being restored, Evans
    Cycles began a fire sale of WigglerCOs retail products.

    [linked article] Evans begins 70% off sale on old Wiggle stock rCo as itrCOs revealed Frasers Group paid just -u3m for struggling cycling retailer after initial deal collapsed

    road.cc has discovered the URLs to both Wiggle and Chain Reaction now
    re-direct to Evans Cycles, marking a formal end of the brand. road.cc has subsequently contacted the Frasers Group for comment on the decision to redirect the websites, as well as to ascertain when the decision was made.

    Full story at

    <https://road.cc/news/rip-wiggle-and-chain-reaction>
    --
    Spike
    --- Synchronet 3.22a-Linux NewsLink 1.2
  • From Kerr-Mudd, John@admin@127.0.0.1 to uk.rec.cycling on Fri Sep 11 12:32:59 2026
    From Newsgroup: uk.rec.cycling

    On 11 Sep 2026 09:40:05 GMT
    Spike <aero.spike@mail.com> wrote:


    RIP Wiggle and Chain Reaction Cycles: Doomed cycling retailersrCO websites now redirect to Evans Cycles two years after relaunch attempt

    After purchasing Wiggle Chain Reaction in 2024 for just -u3 million, Mike AshleyrCOs Frasers Group relaunched the companyrCOs websites as part of its bid
    to rCLbecome the no.1 Sporting Goods retailer in EuroperCY

    by CALLUM DEVEREUX
    FRI, SEP 11, 2026 10:01

    Two years after Wiggle and Chain Reaction Cycles were taken over by Mike AshleyrCOs Frasers Group, both brands finally appear consigned to history.

    The brands were bought by the Sports Direct and Harvey Nichols conglomerate in March 2024. Despite the websites of each brand being restored, Evans Cycles began a fire sale of WigglerCOs retail products.

    [linked article] Evans begins 70% off sale on old Wiggle stock rCo as itrCOs revealed Frasers Group paid just -u3m for struggling cycling retailer after initial deal collapsed

    road.cc has discovered the URLs to both Wiggle and Chain Reaction now re-direct to Evans Cycles, marking a formal end of the brand. road.cc has subsequently contacted the Frasers Group for comment on the decision to redirect the websites, as well as to ascertain when the decision was made.

    Full story at

    <https://road.cc/news/rip-wiggle-and-chain-reaction>


    Do you need a new bicycle? Probably best ask over in urcm.
    --
    Bah, and indeed Humbug.
    --- Synchronet 3.22a-Linux NewsLink 1.2
  • From Spike@aero.spike@mail.com to uk.rec.cycling on Fri Sep 11 12:58:08 2026
    From Newsgroup: uk.rec.cycling

    Kerr-Mudd, John <admin@127.0.0.1> wrote:
    On 11 Sep 2026 09:40:05 GMT
    Spike <aero.spike@mail.com> wrote:

    RIP Wiggle and Chain Reaction Cycles: Doomed cycling retailersrCO websites >> now redirect to Evans Cycles two years after relaunch attempt

    After purchasing Wiggle Chain Reaction in 2024 for just -u3 million, Mike
    AshleyrCOs Frasers Group relaunched the companyrCOs websites as part of its bid
    to rCLbecome the no.1 Sporting Goods retailer in EuroperCY

    by CALLUM DEVEREUX
    FRI, SEP 11, 2026 10:01

    Two years after Wiggle and Chain Reaction Cycles were taken over by Mike
    AshleyrCOs Frasers Group, both brands finally appear consigned to history.

    The brands were bought by the Sports Direct and Harvey Nichols conglomerate >> in March 2024. Despite the websites of each brand being restored, Evans
    Cycles began a fire sale of WigglerCOs retail products.

    [linked article] Evans begins 70% off sale on old Wiggle stock rCo as itrCOs >> revealed Frasers Group paid just -u3m for struggling cycling retailer after >> initial deal collapsed

    road.cc has discovered the URLs to both Wiggle and Chain Reaction now
    re-direct to Evans Cycles, marking a formal end of the brand. road.cc has
    subsequently contacted the Frasers Group for comment on the decision to
    redirect the websites, as well as to ascertain when the decision was made.

    Full story at

    <https://road.cc/news/rip-wiggle-and-chain-reaction>

    Do you need a new bicycle? Probably best ask over in urcm.

    I thought urcm was moribund, the last post(!) was over a year ago.

    IrCOm merely chronicling the retrenchment in the bicycle industry, since the gloating period of rCYWe own Snake PassrCY.
    --
    Spike
    --- Synchronet 3.22a-Linux NewsLink 1.2