• EcoMotion announced its acquisition of Brekr | thepack.news | THE PACK - Electric motorcycle news

    From TheCivvie@thecivvie@antispam.gmail.com to rec.motorcycles on Wed Mar 5 10:50:37 2025
    From Newsgroup: rec.motorcycles

    EcoMotion announced its acquisition of Brekr

    Source: official press release Brekr | EcoMotion, the owner of QWIC and
    AGU, is proud to announce its acquisition of Brekr, the Dutch brand
    renowned for its distinctive electric two-wheelers featuring a unique
    design and deep regional connections.

    EcoMotion is committed to BrekrrCOs vision and products, aiming to
    preserve its innovative strength and create new growth opportunities
    through the restart. rCLBrekr has quickly established a strong position
    with products distinguished by their design, functionality, and local character,rCY stated Marc van der Plas, CEO of EcoMotion. rCLWe recognize significant synergy benefits in both product development and
    distribution. This acquisition adds another distinctive brand to our portfolio.rCY
    Over the upcoming two weeks, EcoMotion plans to familiarize itself with
    staff, dealers, and suppliers to facilitate a seamless restart for Brekr drivers. Customers can rest assured that services and deliveries will
    proceed without interruption, maintaining the quality they have come to
    expect from Brekr.

    BrekrrCOs founders, Niels Willems and Jasper Hagedoorn, have regretfully
    filed for bankruptcy following a challenging time marked by supply
    issues and the adverse effects of the fatbike debate, despite ongoing admiration for their products. Fortunately, Brekr is embarking on a new chapter under EcoMotion, with Willems and Hagedoorn staying on to
    maintain continuity. They are thankful that Brekr will persist under new ownership that aligns with their vision of sustainable mobility and
    design, and they are eager to move forward alongside customers,
    employees, and partners.
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