From Newsgroup: rec.autos.sport.f1
On 6/7/26 07:50, Phil Carmody wrote:
Not fit for purpose.
Of course, what the captain really meant was "fucking farce". How can we
take this seriously?
FP.
Phil, you have been around a long time.
Are you really "serious" about asking this?
1. I would bet 11 of 11 team principles think it is
a "serious" concern to get enough sponsorship money
to run a competitive team.
2. Did you notice the The Oscar Mayer Wienie 500?
It features six iconic Wienermobiles, each driven by a team of two
official Oscar Mayer "Hotdoggers".The six Wienermobile teams and their
drivers ---
They were given over 1/2 hour of very expensive and precious
track time at Indianapolis. They sure had more fans watching
than racers like Alan Baker and I draw.
Where those vehicles "fit for purpose" ?
Something paid for it all.
3. Do recall the 1990s competition between CART
and the IRL. CART was a very serious and good series.
But it did not have the name recognition or mystique.
Roger Penske ruefully pointed out that he got much more
revenue from running one race (the Indy 500) than he
got from an entire season of CART.
You might think a good road course draws fans and
sponsor money - but the Indy 500 has the fans.
for more see
https://www.reddit.com/r/INDYCAR/comments/dipqmf/how_did_the_irl_beat_cart/
4. try Google:
AI Overview
F1 sponsors overwhelmingly view the Monaco Grand Prix as the most
valuable and prestigious weekend of the year. Despite known on-track overtaking limitations, the event is considered the ultimate commercial
and marketing asset.
Sponsors and corporate partners value the race for several key reasons: Unmatched Networking & Hospitality: The sheer concentration of VIPs, high-net-worth individuals, and business leaders creates an unparalleled
B2B (business-to-business) networking environment.
Luxury Branding & Visibility: The glamorous backdrop of yachts, casinos,
and exclusive parties allows premium and luxury brands to align
seamlessly with the sport's highest tier of wealth.
High ROI on Activation: Sponsoring teams experience massive brand
exposure, as Monaco generates exceptional media attention and digital engagement, making it the perfect showcase for major corporate partners
and title sponsors.
and
industry consensus indicates that nearly 100% of major lifestyle,
luxury, and consumer-facing brands highly value the event, making it the
most coveted race on the calendar for corporate hospitality and
branding.The race offers unique value for partners, though it presents a
mixed bag depending on the sponsor's sector:Luxury and Lifestyle Brands
(Love it): Companies like TAG Heuer (who became the title partner) and
others under the LVMH umbrella view Monaco as their crown jewel. The
extreme concentration of high-net-worth individuals, star-studded
crowds, and immense global media exposure create an all-encompassing
exposure that brands dream of.Hospitality (Love it): The race is the
ultimate playground for B2B networking, yacht parties, and client entertainment.B2B / Tech Brands (More Mixed): While executives still
enjoy the networking, some B2B and consumer brands feel Monaco lacks the trackside return-on-investment (ROI) seen at newer U.S. markets (like
Miami or Las Vegas), which offer larger, more interactive fan
zones.Teams and Liveries: Teams view it as a primary showcase, going out
of their way to debut special liveries or partner tie-ins specifically tailored for this iconic venue.Would you like to explore how different sponsorship tiers operate (e.g., Title Partners vs. Global Partners) at
major races, or are you comparing Monaco's appeal against a different
event? Let me know where your focus is!
What type of sponsor or industry you are researching (e.g., luxury, automotive, B2B)
If you want to know how the sponsorship activities differ from other
races on the calendar
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