-a-a Windows 10 Deadline Boosts Mac Sales
-a-a ------------------------------------
-a-a The Windows 10 end-of-support deadline is driving the largest
-a-a coordinated PC replacement cycle in years across the industry,
-a-a and Apple is emerging as one of the main beneficiaries as Mac
-a-a shipments accelerate.
-a-a Counterpoint Research this week reported that nearly 40% of
-a-a the global installed PC base was still running Windows 10
-a-a ahead of the October 2025 cutoff, triggering early fleet
-a-a renewals across both commercial and consumer channels. This
-a-a pressure lifted shipments for most large brands, and the Mac
-a-a is among the strongest gainers. According to Counterpoint,
-a-a Apple's global Mac shipments grew 14.9% year-over-year in the
-a-a third quarter of 2025, supported by demand for new MacBook
-a-a models and rising enterprise adoption of Apple hardware.
-a-a Lenovo remained the largest PC vendor and had the highest
-a-a annual growth at 17.4% year-over-year. Asus saw 14.1%
-a-a year-over-year growth. HP followed with a 10.3% increase,
-a-a driven by commercial penetration. Dell shipments declined 0.9%
-a-a year-over-year. Counterpoint said that the top five vendors
-a-a together controlled nearly three-quarters of the global PC
-a-a market in the period, while smaller brands were flat or down.
-a-a Counterpoint noted that computer companies have started
-a-a marketing systems with neural processing units and integrated
-a-a AI features. While these features have not yet converted into
-a-a a primary sales driver at scale, enterprise buyers are
-a-a beginning to incorporate AI capability requirements into
-a-a forward procurement so as not to retire devices before
-a-a emerging AI workflows arrive.
<https://www.macrumors.com/2025/10/25/windows-10-deadline-boosts-mac- sales/>
-a-a Windows 10 Deadline Boosts Mac Sales
-a-a ------------------------------------
-a-a The Windows 10 end-of-support deadline is driving the largest
-a-a coordinated PC replacement cycle in years across the industry,
-a-a and Apple is emerging as one of the main beneficiaries as Mac
-a-a shipments accelerate.
-a-a renewals across both commercial and consumer channels. This
-a-a pressure lifted shipments for most large brands, and the Mac
-a-a is among the strongest gainers. According to Counterpoint,
-a-a Apple's global Mac shipments grew 14.9% year-over-year in the
-a-a third quarter of 2025, supported by demand for new MacBook
-a-a models and rising enterprise adoption of Apple hardware.
-a-a driven by commercial penetration. Dell shipments declined 0.9%
-a-a year-over-year.
-a-a Counterpoint noted that computer companies have started
-a-a marketing systems with neural processing units and integrated
-a-a AI features. While these features have not yet converted into
-a-a a primary sales driver at scale, enterprise buyers are
-a-a beginning to incorporate AI capability requirements into
-a-a forward procurement so as not to retire devices before
-a-a emerging AI workflows arrive.
<https://www.macrumors.com/2025/10/25/windows-10-deadline-boosts-mac-sales/>--
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