-a-a Windows 10 Deadline Boosts Mac Sales
-a-a ------------------------------------
-a-a The Windows 10 end-of-support deadline is driving the largest
-a-a coordinated PC replacement cycle in years across the industry,
-a-a and Apple is emerging as one of the main beneficiaries as Mac
-a-a shipments accelerate.
-a-a renewals across both commercial and consumer channels. This
-a-a pressure lifted shipments for most large brands, and the Mac
-a-a is among the strongest gainers. According to Counterpoint,
-a-a Apple's global Mac shipments grew 14.9% year-over-year in the
-a-a third quarter of 2025, supported by demand for new MacBook
-a-a models and rising enterprise adoption of Apple hardware.
-a-a driven by commercial penetration. Dell shipments declined 0.9%
-a-a year-over-year.
-a-a Counterpoint noted that computer companies have started
-a-a marketing systems with neural processing units and integrated
-a-a AI features. While these features have not yet converted into
-a-a a primary sales driver at scale, enterprise buyers are
-a-a beginning to incorporate AI capability requirements into
-a-a forward procurement so as not to retire devices before
-a-a emerging AI workflows arrive.
<https://www.macrumors.com/2025/10/25/windows-10-deadline-boosts-mac-sales/>--
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