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Apple is the world's most admired company for the 19th year in a row
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Apple has continued its winning streak on Fortune's annual World's
Most Admired Companies list for a 19th year, beating all others to
the top spot yet again.

The annual ranking of companies by Fortune and partner Korn Ferry
frequently sees companies rise and fall in the estimation of other
executives. For Apple, it's continued to stay at the top spot for a
stunning 19th year straight.

Just like last year, Apple managed to keep the top spot while facing
stiff competition from other tech giants on the list. This includes
second-place Microsoft, Amazon in third, list newcomer Nvidia in
fourth, and Alphabet in eighth.

According to Fortune, while there is concern from observers over AI,
respondents still gave it top marks for "smart management of talent,
capital, and supply chains" to the same level as its handling of
innovation.

Apple didn't just top the overall list. It was also in the number
one spot for the Computer industry category it is classed under,
which it has held for 16 out of the last 17 years.

The top ten list in full:

1. Apple
2. Microsoft
3. Amazon
4. NVIDIA
5. JPMorgan Chase
6. Berkshire Hathaway
7. Costco Wholesale
8. Alphabet
9. Walmart
10. American Express

Companies that left the Top 50 list include Target, PepsiCo, Novo
Nordisk, and Adobe.

The list is based on a poll asking "some 3,000 executives, directors,
and analysts" for their opinions on which companies they admire the
most. The survey started with a candidate list of about 1,500
companies, before whittling it down to a pool of 685, and dividing
the group up by industry.

Executives from those 685 firms were asked for their opinions for the
poll, rating others within their own industry over nine criteria. For
the main All-Star list, all executives were asked to select the ten
companies they admired the most, and could vote for any company in
any industry.



<https://appleinsider.com/articles/26/01/24/apple-is-the-worlds-most-admired-company-for-the-19th-year-in-a-row>





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From Newsgroup: comp.mobile.ipad

Your Name wrote:

<https://appleinsider.com/articles/26/01/24/apple-is-the-worlds-most-admired-company-for-the-19th-year-in-a-row>

Thanks to Your Name for providing an interesting read on marketing success.

It's nice to know that Fortune and Korn Ferry have yet again ranked Apple
as the most admired company in the world. Apple has held the top spot for
19 years, based on a survey of about 3,000 executives, directors, and
analysts who rate companies on nine criteria including innovation, talent management, and use of capital. Microsoft, Amazon, Nvidia, and Alphabet
also placed in the top ten.

However, my brain is wired for Occams Razor, not marketing hype.

Apple has a long record of making claims that later turn out to be
misleading. Examples include the Batterygate throttling issue, efficiency claims that did not match EU energy ratings, and repeated marketing
statements about iOS security that do not line up with findings from CISA
and Google Project Zero. Judge Gonzalez has also referred Apple to the
Justice Department for concerns about truthfulness in court filings.

The pattern is that Apple presents its ecosystem restrictions as security measures, but independent researchers have never found measurable security benefit. The restrictions do increase lock-in and profit, so it is
reasonable to question whether security is the real motive.

It is also worth noting that admiration rankings tend to reinforce
themselves. Once a company is seen as successful, many people erroneously automatically interpret that marketing success as proof of good judgment
rather than looking at the details.

That feedback loop can create a herd effect where reputation amplifies
itself. Some Apple users take pride in being aligned with a highly admired brand mentality, which can make critical discussion harder even when the underlying facts are mixed.
--
Occam's Razor guides my assessments more than marketing hype ever will.
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