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<div>Monthly traffic to the MailOnline, the Guardian, and Sun Online websites sits comfortably in the hundreds of millions, and their reach is amplified by the prominent position that social media platforms give to large newspapers and news broadcasters. More than 22 million people in the UK use Facebook to find and consume news content on a regular basis, and research by Ofcom suggests that traditional news organisations make up almost half of the news sources that these users encounter on their feeds.</div><div></div><div></div><div>(AP) -- Visitors to the Web sites of newspapers owned by News Corp. will have to start coughing up fees to read the news within the next year, Chairman Rupert Murdoch said. googletag.cmd.push(function() googletag.display('div-gpt-ad-1449240174198-2'); ); It's risky for the company because a pay barrier could drive away Web traffic - and with it, advertising revenue."You don't want to be the first guy to put up a big pay wall when all other roads to content are open," said Ken Doctor, a media analyst with Outsell Inc.Yet it is a move many news outlets will closely watch as they, too, consider charging users as the decline in print ad revenue far outpaces the growth of online ad dollars.Murdoch told analysts late Wednesday that the company plans to start charging at all of the company's news Web sites. It wasn't immediately clear whether News Corp.'s broadcast Web sites would be included; spokeswoman Teri Everett had no further details Thursday.Among News Corp.'s stable of dailies is The New York Post, The Times of London and The Sun, a popular British tabloid. News Corp. already charges for some access to The Wall Street Journal's Web site. It also owns the social-networking site, MySpace.The idea of charging online is a reversal for Murdoch, who talked about throwing open the Journal's paid site when his company took over the newspaper in 2008.There is a growing urgency, at News Corp. and elsewhere, to do something to stem the decline in ad revenue.News Corp. lost $203 million in the most recent quarter and sees few indications of a speedy comeback. "I think the worst may be behind us but there are no clear signs yet of a fast economic recovery," Murdoch said.The New York Times Co. is in a similar position. Having seen ad revenues drop by nearly a third this year, the company is considering some kind of online pay system at its flagship newspaper. It promises more details in the fall.Unlike the Journal, which has charged readers from the outset, the Times has been largely free online except for a few abandoned experiments.In the most recent - Times Select - the site charged for access to opinion writers. But the site dropped the idea after estimating it would make more money from the extra traffic through advertising.The challenge is holding on to ad dollars while charging those readers who are willing to pay. One idea is setting up a kind of toll that allows readers to visit the site for free but begins charging after a certain number of page views.Murdoch gave few details Wednesday on what News Corp.'s approach will be."The Wall Street Journal's WSJ.com is the world's most successful paid news site," he said, "We will be using our profitable experience there and the resulting unique skills throughout News Corporation to increase our revenues from all our content."Asked how News Corp. will keep readers from simply jumping to free sources of news, he said, "I believe that if we are successful, we will be followed by other media."Among those considering a pay wall are Cablevision Systems Corp., owner of Long Island, New York's Newsday, Denver Post publisher MediaNews Group and Hearst Corp., which publishes 15 daily newspapers including the San Francisco Chronicle.2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Citation:News Corp. plans fees for newspaper Web sites (2009, August 6)retrieved 2 December 2023from -08-news-corp-fees-newspaper-web.html This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Explore further</div><div></div><div></div><div></div><div></div><div></div><div>Rupert Murdoch says social media should pay for the news it republishes</div><div></div><div>Download: https://t.co/pxQBT1rydm </div><div></div><div></div><div>In information it provides to advertisers, News Corp says it reaches 16 million Australians each month across its news outlets. Nine says it reaches 70 per cent of Australians through its television network each month. It says that it has 2 million listeners to its radio stations and that its mastheads have an average of 12 million news readers across print and digital each month. In its 2019 annual report, the ABC says it reaches 68.3 per cent of the population with its different platforms. Reach also exaggerates audience. To qualify a person only needs to interact with a media company's journalism as little as once a month.</div><div></div><div></div><div>In one of the most unexpected conversions since Saul of Tarsus hit the road to Damascus, Rupert Murdoch is turning into a green campaigner. He is making the whole of his worldwide operations carbon neutral and setting out to "educate and engage" his readers and viewers about global warming.</div><div></div><div></div><div></div><div>He believes his companies' "global reach" presents "an unprecedented opportunity to raise awareness and to stimulate action around the world". A former sceptic who confesses to having been "somewhat wary of the warming debate", he laid on his first global webcast for all his employees on Wednesday to tell them that he was "changing the DNA of our business". He added that he had started with himself, buying a hybrid car.</div><div></div><div></div><div></div><div>Mr Murdoch's conversion, which may surprise employees like Jeremy Clarkson, was heavily influenced by his son James - who took BSkyB carbon neutral a year ago this week - as well as by Tony Blair and former US vice-president Al Gore. All three attended his annual meeting for senior executives in Pebble Beach, California, last year where he was convinced to take the lead on the issue.</div><div></div><div></div><div></div><div>Mr Murdoch has bought a Toyota-made Lexus GS450H "green" car, and other practical measures include solar-powered golf carts to carry people round the Fox film lot in Hollywood, building environmentally friendly studios, replacing company fleets with hybrids, using renewable energy, and offsetting remaining emissions by financing windpower in India.</div><div></div><div></div><div></div><div>The world's most prominent media tycoon is being hailed by environmentalists as the most important of a chain of high-profile new recruits to the battle to control climate change, including Sir Richard Branson and Sir Terry Leahy, chief executive of Tesco.</div><div></div><div></div><div></div><div>His planned campaign "to change the way the public thinks about these issues" could be particularly effective because of the strength of his operations in the United States, China and India, the three most critical countries for tackling global warming. Mr Murdoch told his employees: "We must first get out own house in order."</div><div></div><div></div><div></div><div>News Corporation has a carbon footprint of at 641,150 tons a year and will now aim to be carbon neutral by 2010. News International, which publishes his British newspapers, and the publishers HarperCollins will achieve this goal by the end of the year and all books published by the imprint Fourth Estate are to be printed on recycled paper from 1 July.</div><div></div><div></div><div></div><div>But the main thrust of the campaign will be "to inspire people to change their behaviour" through films, television productions and news operations. It will aim "to weave this issue into our content, make it dramatic, make it vivid, even sometimes make it fun". As a start, MySpace is launching a channel devoted to climate change, and Fox television is developing "a solutions-based campaign". Today's Sunday Times and News of the World both major on plans by Gordon Brown for new eco-towns.</div><div></div><div></div><div></div><div>Mr Murdoch says: "Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 per cent. That would be like turning the state of California off for almost two months."</div><div></div><div> dd2b598166</div>
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