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  • NAD Says Verizon's "Number One" Claim Communicates Message About Choice, Not Superiority [telecom]

    From The Telecom Digest@submissions@telecom-digest.org to comp.dcom.telecom on Fri May 12 16:15:31 2023
    From Newsgroup: comp.dcom.telecom

    by Ariel Radow

    AT&T brought an advertising challenge against Verizon at the National Advertising Division, challenging a claim by Verizon that, "Verizon is
    the number one network choice in public safety." AT&T argued that the
    claim conveys a broad message that Verizon Frontline is superior to
    similar offerings of competitors. The NAD held that Verizon's claim,
    which appeared in a commercial for its Verizon Frontline service, was supported. Here's why.

    https://www.mondaq.com/article/news/1313392?q=1803232&n=785&tp=3&tlk=9&lk=31

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