• Amazon ends Flock partnership after backlash over Super Bowl ad

    From James M.@nospam@gmail.net to alt.privacy,alt.business,sac.politics,alt.fan.rush-limbaugh,talk.politics.guns on Sun Feb 15 14:57:02 2026
    From Newsgroup: alt.privacy

    Amazon's Ring unit has ended its deal with security technology company
    Flock Safety after backlash over a Super Bowl commercial for the retail giant's smart doorbell sparked concerns about unwanted surveillance.

    The Ring Super Bowl ad portrayed a family's search for their lost dog,
    with the manufacturer's internet-enabled doorbell coming to the rescue
    by showing additional smart doorbells around the neighborhood scanning
    for the pet and using AI to identify the lost animal.

    The service, called "Search Party," wasn't related to Flock, but Amazon
    last year said it planned to work with the company to give Ring owners
    the option of sharing video with law enforcement through Ring's
    "Community Requests" service.

    Surveillance "nightmare"?
    While Search Party was framed in the Super Bowl ad as a helpful option
    for Ring doorbell owners, the spot sparked concerns from some critics
    that the tech could be used for nefarious purposes. The Electronic
    Frontier Foundation, a nonprofit that focuses on civil liberties related
    to digital technology, declared that "no one ... will be safer in Ring's surveillance nightmare."

    "[T]he company previewed future surveillance of our streets: a world
    where biometric identification could be unleashed from consumer devices
    to identify, track and locate anything rCo human, pet, and otherwise," the group said in a Feb. 10 blog post.

    In a statement on Thursday, Ring said that it opted to end the
    partnership because integrating Flock's technology "would require significantly more time and resources than anticipated." The statement
    didn't mention the Super Bowl commercial or cite it as a reason for
    ending the agreement.

    Amazon also said the integration between Ring and Flock was never
    completed, noting that "no videos were ever shared between these services."

    Flock confirmed that it never received any videos from Ring customers.
    Company founder Jamie Siminoff told CBS News on Thursday that the
    company protects privacy.

    "The backlash has been a little bit around this concept of, 'Is this surveillance?'" he said. "It's actually not. It's allowing your camera
    to be an intelligent assistant for you and then allowing you to be a
    great neighbor."

    When asked by CBS News chief correspondent Matt Gutman if there's an
    inherent tension between the public's desire for privacy and law
    enforcement's desire to crack a case, Siminoff responded: "I think you
    can have both," adding: "We built the system based on our customers
    asking us. They want to help out."

    Beryl Lipton, a senior investigative researcher at the Electronic
    Frontier Foundation, told CBS News: "There is still a strong, reasonable expectation of privacy that people have a sense of, even if it is not
    strongly protected by the legal system at the moment."

    Smart doorbells in the spotlight
    The focus on Ring comes amid another high-profile use of a smart
    doorbell, with investigators in recent days saying they had recovered
    footage from a Google Nest camera outside the Arizona home of Nancy
    Guthrie rCo the missing mother of "Today" co-host Savannah Guthrie.

    Investigators said they were able to extract "residual data" from the
    Google equipment, raising questions about how it was possible to retain
    the video. Officials had said the doorbell was disconnected, with no
    active subscription for storing video.

    In its Thursday statement, Ring said its Community Requests feature
    remains "core" to its mission. The service is optional and voluntary, it added.

    Community Requests was also used during the Brown University shooting in December, when the Providence Police Department used the service to ask
    for video footage, Ring noted.

    "Within hours, seven neighbors responded, sharing 168 videos that
    captured critical moments from the incident," Ring said. "One video
    identified a new key witness, helping lead police to identify the
    suspect's vehicle and solve the case."

    https://www.cbsnews.com/news/amazon-flock-partnership-ending-superbowl-ad-backlash/
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