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    From TLDR Marketing@VERT to tldr@synchro.net on Tue Sep 24 11:05:09 2024
    --AB3QgTww
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    Society is increasingly divided, with 47% of the UK and 49% of the US
    con=
    cerned about societal breakdown. Gaps persist in representation=C2=A0=20
    =

    Sign Up [1] |Advertise [2]|View Online [3]=20

    =09=09TLDR=20

    =09=
    =09TOGETHER WITH [Bloomreach] [4]

    TLDR MARKETING 2024-09-24

    IN E=
    COMMERCE, IT'S SURVIVAL OF THE AI-FITTEST. JOIN BLOOMREACH,
    GOOGLE, AND N=
    VIDIA AT THE EDGE SUMMIT TO STAY ON TOP OF THE LATEST
    TRENDS (SPONSOR) [4=
    ]=20

    AI is transforming ecommerce so quickly that it's easy to feel lik=
    e
    you're falling behind. But with AI tools changing ecommerce at a rapid=

    pace, the time to adapt is now.

    Join Bloomreach, Google, and NVIDIA=
    for The Edge Summit [4], where
    ecommerce's leading experts will reveal h=
    ow they're bringing AI to
    life, where they see opportunity, and their pre=
    dictions for what's
    next.

    Register for the FREE virtual event [4] to=
    learn exactly how your
    business can win in the age of AI from companies =
    that are already
    doing so. Save your virtual seat today =E2=86=92 [4]
    =

    =F0=9F=93=B1=20

    NEWS & TRENDS

    MARKETING INDUSTRY NEEDS TO PLAY =
    ITS PART IN HEALING DIVISIONS (3
    MINUTE READ) [5]=20

    Society is incre=
    asingly divided, with 47% of the UK and 49% of the US
    concerned about soc=
    ietal breakdown. Gaps persist in the representation
    of the LGBTQ+ communi=
    ty, people with disabilities, and older adults in
    advertising. Active inc=
    lusion, where diverse characters are portrayed
    with respect and nuance, h=
    as been shown to drive both short-term sales
    and long-term brand equity. =
    Brands are encouraged to lead with
    empathy, enrich their storytelling, an=
    d address broader issues such as
    climate change, food security, and socie=
    tal divisions.=20

    MASTERCARD ENTERS =E2=80=98NEW FRONTIER' IN SENSORY M=
    ARKETING: A HAPTIC
    LOGO (3 MINUTE READ) [6]=20

    Mastercard is launchin=
    g a haptic logo that provides vibrations in
    sync with its sonic brand to =
    enhance customer trust during
    transactions. This innovation addresses sho=
    ppers' uncertainty at
    checkout and will initially debut in Latin America =
    and Eastern Europe.
    The brand shares that addressing even small customer =
    anxieties can
    lead to substantial returns.=20

    =F0=9F=9A=80=20

    STRAT=
    EGIES & TACTICS

    8 EXAMPLES OF CONTENT REPURPOSING DONE RIGHT (10 MINU=
    TE READ) [7]=20

    This article showcases how brands can turn a piece of c=
    ontent into
    numerous assets. Lincoln Literacy transformed a 30-minute int=
    erview
    into multiple unpaid channel engagements, including PR features,=

    newsletters, and radio spots. Freshpaint used a webinar with a
    healthc=
    are lawyer to produce social media posts, Q&A blogs, and
    videos. M Float =
    repurposed case studies for every stage of the funnel,
    while Qase transfo=
    rmed case studies into employee advocacy posts.=20

    EXPOSING WHY SEARCH =
    DOESN'T SPEND NEXT TO PMAX (3 MINUTE READ) [8]=20

    Running Search campai=
    gns alongside Performance Max (pMax) can lead to
    reduced Search performan=
    ce. Search Themes can cannibalize Search
    campaigns by competing with phra=
    se and broad match keywords. A user
    found that 53% of his pMax budget wen=
    t to the Search network, limiting
    his Search campaigns. After removing Se=
    arch Themes from pMax, spend
    shifted to Shopping, and Search campaigns be=
    gan performing again.=20

    MKT1 GUIDE TO ANNUAL MARKETING PLANNING (12 MI=
    NUTE READ) [9]=20

    Marketing planning often falls short when treated as =
    a check-the-box
    task instead of a strategy to win the next year. Teams co=
    mmonly make
    mistakes like creating unprioritized idea lists and setting K=
    PIs based
    on top-down forecasts. Instead, the process should focus on a c=
    lear
    roadmap of major priorities, similar to product teams. A successful=

    plan includes a vision, strategy, goals, forecasts, budget, and
    timeli=
    ne for key initiatives.=20

    =F0=9F=A7=91=E2=80=8D=F0=9F=92=BB=20

    RESOU=
    RCES & TOOLS

    ADMOCKUPS.COM (TOOL) [10]=20

    AdMockups.com is a free=
    tool for creating mockups of ads on the fly.
    The tool supports top ad pl=
    atforms including Facebook, LinkedIn, and
    Snapchat. Select the platform, =
    then edit the copy and imagery to
    produce a professional and realistic mo=
    ck. You can download the mock
    as a PNG, JPG, or SVG file.=20

    HOW TO W=
    RITE HUNDREDS OF META DESCRIPTIONS IN 5 MINUTES (1 MINUTE
    READ) [11]=20
    =

    Use Screaming Frog and its OpenAI integration to optimize website
    met=
    a descriptions at scale. When setting up the ChatGPT template in
    Screamin=
    g Frog, use the prompt template provided in this article. Then
    run the we=
    bsite crawl, which will output a table of new meta
    descriptions for all c=
    rawled pages. An OpenAI API key is required for
    this process.=20

    =
    =F0=9F=8E=81=20

    MISCELLANEOUS

    TIKTOK SUBSCRIPTION EXPANSION: ENABL=
    ING MORE CREATORS TO ENHANCE
    RELATIONSHIPS WITH THEIR COMMUNITIES (2 MINU=
    TE READ) [12]=20

    TikTok is expanding its subscription option to non-liv=
    e creators.
    This allows more users to build an audience of paying subscri=
    bers in
    the app. Creators can customize their subscription packages to of=
    fer
    three different tiers, selecting benefits such as private
    communica=
    tion channels and exclusive content. Eligible creators have
    to be 18 year=
    s or older and have an account in good standing with 10K+
    followers and 1=
    00K+ video views in the past calendar month.=20

    AGGREGATION AND SEO: BE=
    ST PRACTICES (5 MINUTE READ) [13]=20

    Aggregation occurs when multiple s=
    ites rehash or break out a specific
    angle from a trending article, often =
    outranking the original
    reporting. Newsrooms can protect their search mar=
    ket share by
    aggregating their own content and linking back to the main s=
    ource.
    This strategy helps maintain visibility while optimizing for audie=
    nce
    search intent.=20

    =E2=9A=A1=20

    QUICK LINKS

    FORBES MARKETP=
    LACE: THE PARASITE SEO COMPANY TRYING TO DEVOUR ITS
    HOST (12 MINUTE READ)=
    [14]=20

    A deep dive into the company behind Forbes Advisor, the affili=
    ate
    marketing arm of Forbes that dominates a diverse number of SERPs.=20
    =

    I ASKED 12 SEOS TO SHARE THEIR FAVORITE SEO BOOKS (10 MINUTE READ)
    [1=
    5]=20

    SEO book recommendations including The Art of SEO, Product-Led SE=
    O,
    Entity SEO, and Feck Perfuction.=20

    Love TLDR? Tell your friends an=
    d get rewards!

    Share your referral link below with friends to get fre=
    e TLDR swag!=20

    https://refer.tldr.tech/84faae03/5 [16]=20

    =09=09 Tr=
    ack your referrals here. [17]=20

    Want to advertise in TLDR? =F0=9F=93=
    =B0

    If your company is interested in reaching an audience of marketin=
    g
    professionals and decision makers, you may want to ADVERTISE WITH US
    =
    [18].=20

    If you have any comments or feedback, just respond to this ema=
    il!=20

    Thanks for reading,=20
    Alison Koh, Maddi Salmon & Joao Kodama=20
    =

    If you don't want to receive future editions of TLDR Marketing, please=

    unsubscribe from TLDR Marketing [19] or manage all of your TLDR
    newsle=
    tter subscriptions [20].=20

    =20

    Links:
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    [1] https://tldr.te=
    ch/marketing?utm_source=3Dtldrmarketing
    [2] https://advertise.tldr.tech/t= ldr-marketing-and-design-sponsorship-opportunities/?utm_source=3Dtldrmarket= ing&utm_medium=3Dnewsletter&utm_campaign=3Dadvertisetopnav
    [3] https://a.= tldrnewsletter.com/web-version?ep=3D1&lc=3D418d05fc-790b-11ef-9079-174a63be= 30d7&p=3D9835f7f4-7a4d-11ef-88c4-156f6b6ba37a&pt=3Dcampaign&t=3D1727175909&= s=3D4368ae7699b418dcbe9901b680b99aa232ade5433361aa2caad6d4c8b92a9380
    [4] = https://theedgesummit.com/digital-sign-up?utm_campaign=3D2409-tofu-sponsore= d_content-tldr_syndication-content&utm_medium=3Dsyndication&utm_source=3Dtl= dr&utm_content=3Dmarketing_primary
    [5] https://lbbonline.com/news/marketi= ng-industry-needs-to-play-its-part-in-healing-divisions-finds-new-report?ut= m_source=3Dtldrmarketing
    [6] https://www.adweek.com/brand-marketing/maste= rcard-haptic-logo/?utm_source=3Dtldrmarketing
    [7] https://links.tldrnewsl=
    etter.com/iSeItB
    [8] https://www.ppcmastery.com/blog/tpe-108-exposing-why= -search-doesn-t-spend-next-to-pmax?utm_source=3Dtldrmarketing
    [9] https:/= /newsletter.mkt1.co/p/annual-marketing-planning?utm_source=3Dtldrmarketing=

    [10] https://admockups.com/?utm_source=3Dtldrmarketing
    [11] https://ww= w.linkedin.com/posts/chris-long-marketing_seo-tip-write-hundreds-of-meta-de= scriptions-activity-7243960202322939906-zUZa?utm_source=3Dtldrmarketing
    [=
    12] https://newsroom.tiktok.com/en-us/empowering-creators-and-fostering-com= munities-with-the-expanded-subscription-feature?utm_source=3Dtldrmarketing=

    [13] https://www.seoforjournalism.com/p/aggregation-seo?utm_source=3Dtld= rmarketing
    [14] https://larslofgren.com/forbes-marketplace/?utm_source=3D=
    tldrmarketing
    [15] https://ahrefs.com/blog/seo-books/?utm_source=3Dtldrma=
    rketing
    [16] https://refer.tldr.tech/84faae03/5
    [17] https://hub.sparkl=
    p.co/sub_7991fde7e0b5/5
    [18] https://advertise.tldr.tech/tldr-marketing-a= nd-design-sponsorship-opportunities/?utm_source=3Dtldrmarketing&utm_medium= =3Dnewsletter&utm_campaign=3Dadvertisecta
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    max-width:0px; opacity:0; overflow:hidden; visibility:hidden; mso-hide:all= ;">Society is increasingly divided, with 47% of the UK and 49% of the US co= ncerned about societal breakdown. Gaps persist in representation&nbsp;</div=





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    <h1><strong>TLDR Marketing <span id=3D"date">2024-09-24</span></strong></h1=

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    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Ftheedgesummit.com%2Fdigital-sign-up%3Futm_campaign=3D24= 09-tofu-sponsored_content-tldr_syndication-content%26utm_medium=3Dsyndicati= on%26utm_source=3Dtldr%26utm_content=3Dmarketing_primary/2/0100019223b4e00f= -b7a39252-7431-4bfe-9e03-e33581e9a2da-000000/aMcaF1P_Nd5hdqC8ZyARLBBrpPR3TW= 54IySBvzCOII0=3D372">
    <span>
    <strong>In ecommerce, it's survival=
    of the AI-fittest. Join Bloomreach, Google, and NVIDIA at The Edge Summit =
    to stay on top of the latest trends (Sponsor)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    AI is transforming ecommerce so quickly=
    that it's easy to feel like you're falling behind. But with AI tools chang= ing ecommerce at a rapid pace, the time to adapt is now.<p></p><p>Join Bloo= mreach, Google, and NVIDIA for <a href=3D"https://tracking.tldrnewsletter.c= om/CL0/https:%2F%2Ftheedgesummit.com%2Fdigital-sign-up%3Futm_campaign=3D240= 9-tofu-sponsored_content-tldr_syndication-content%26utm_medium=3Dsyndicatio= n%26utm_source=3Dtldr%26utm_content=3Dmarketing_primary/3/0100019223b4e00f-= b7a39252-7431-4bfe-9e03-e33581e9a2da-000000/7DyeqI01Ako7hotYTbK6mGJcCdh-RXh= h645zZWrW268=3D372" rel=3D"noopener noreferrer nofollow" target=3D"_blank">= <span>The Edge Summit</span></a>, where ecommerce's leading experts will re= veal how they're bringing AI to life, where they see opportunity, and their=
    predictions for what's next.</p>

    <p><a href=3D"https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftheedgesu= mmit.com%2Fdigital-sign-up%3Futm_campaign=3D2409-tofu-sponsored_content-tld= r_syndication-content%26utm_medium=3Dsyndication%26utm_source=3Dtldr%26utm_= content=3Dmarketing_primary/4/0100019223b4e00f-b7a39252-7431-4bfe-9e03-e335= 81e9a2da-000000/ajkeD7MHcvdg5dMYe28imKA5bItRVA05Nw1mkiLcad0=3D372" rel=3D"n= oopener noreferrer nofollow" target=3D"_blank"><span>Register for the FREE = virtual event</span></a> to learn exactly how your business can win in the = age of AI from companies that are already doing so. <a href=3D"https://trac= king.tldrnewsletter.com/CL0/https:%2F%2Ftheedgesummit.com%2Fdigital-sign-up= %3Futm_campaign=3D2409-tofu-sponsored_content-tldr_syndication-content%26ut= m_medium=3Dsyndication%26utm_source=3Dtldr%26utm_content=3Dmarketing_primar= y/5/0100019223b4e00f-b7a39252-7431-4bfe-9e03-e33581e9a2da-000000/6WnnSCVGdB= HXEwQUmc2lo5H_I-pjXz-cv7cml4iwKbk=3D372" rel=3D"noopener noreferrer nofollo=
    w" target=3D"_blank"><span>Save your virtual seat today =E2=86=92</span></a=




    </span></span></div>
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    <tr bgcolor=3D""><td class=3D"container">

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td style=3D"padding: 0px;">

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;"><span style=3D"font-size: 36px;">=F0=9F= =93=B1</span></div></div>
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    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;">

    <h1><strong>News &amp; Trends</strong></h1>
    </div>
    </div>
    </td></tr></tbody></table>

    <table style=3D"table-layout: fixed; width: 100%;" width=3D"100%"><tbody><t= r><td style=3D"padding:0;border-collapse:collapse;border-spacing:0;margin:0=
    ;" valign=3D"top">

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Flbbonline.com%2Fnews%2Fmarketing-industry-needs-to-play= -its-part-in-healing-divisions-finds-new-report%3Futm_source=3Dtldrmarketin= g/1/0100019223b4e00f-b7a39252-7431-4bfe-9e03-e33581e9a2da-000000/d7NeTdtrqe= 2efwNw0L7LLnPSY8Md_Yqbmd-COF_z9qM=3D372">
    <span>
    <strong>Marketing Industry Needs to=
    Play Its Part in Healing Divisions (3 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    Society is increasingly divided, with 4=
    7% of the UK and 49% of the US concerned about societal breakdown. Gaps per= sist in the representation of the LGBTQ+ community, people with disabilitie=
    s, and older adults in advertising. Active inclusion, where diverse charact= ers are portrayed with respect and nuance, has been shown to drive both sho= rt-term sales and long-term brand equity. Brands are encouraged to lead wit=
    h empathy, enrich their storytelling, and address broader issues such as cl= imate change, food security, and societal divisions.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fwww.adweek.com%2Fbrand-marketing%2Fmastercard-haptic-lo= go%2F%3Futm_source=3Dtldrmarketing/1/0100019223b4e00f-b7a39252-7431-4bfe-9e= 03-e33581e9a2da-000000/olPCqtLOsk_vRU3UEAIfQxGiraZbirbYcpkKb77WVLU=3D372">
    <span>
    <strong>Mastercard Enters =E2=80=98= New Frontier' in Sensory Marketing: A Haptic Logo (3 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    Mastercard is launching a haptic logo t= hat provides vibrations in sync with its sonic brand to enhance customer tr= ust during transactions. This innovation addresses shoppers' uncertainty at=
    checkout and will initially debut in Latin America and Eastern Europe. The=
    brand shares that addressing even small customer anxieties can lead to sub= stantial returns.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;"><span style=3D"font-size: 36px;">=F0=9F= =9A=80</span></div>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;">

    <h1><strong>Strategies &amp; Tactics</strong></h1>
    </div>
    </div>
    </td></tr></tbody></table>


    <table style=3D"table-layout: fixed; width: 100%;" width=3D"100%"><tbody><t= r><td style=3D"padding:0;border-collapse:collapse;border-spacing:0;margin:0=
    ;" valign=3D"top">

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FiSeItB/1/0100019223b4e00f-b7= a39252-7431-4bfe-9e03-e33581e9a2da-000000/vnuOicxL9fTRXa7ua-HDeKtNG0L3ZDRLc= oNQ2P0WhmQ=3D372">
    <span>
    <strong>8 Examples of Content Repur= posing Done Right (10 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    This article showcases how brands can t= urn a piece of content into numerous assets. Lincoln Literacy transformed a=
    30-minute interview into multiple unpaid channel engagements, including PR=
    features, newsletters, and radio spots. Freshpaint used a webinar with a h= ealthcare lawyer to produce social media posts, Q&amp;A blogs, and videos. =
    M Float repurposed case studies for every stage of the funnel, while Qase t= ransformed case studies into employee advocacy posts.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fwww.ppcmastery.com%2Fblog%2Ftpe-108-exposing-why-search= -doesn-t-spend-next-to-pmax%3Futm_source=3Dtldrmarketing/1/0100019223b4e00f= -b7a39252-7431-4bfe-9e03-e33581e9a2da-000000/fZiPtS-RMVsfp-H4pNcm_mlvgIMwZR= m_uKM9VLaf0Ok=3D372">
    <span>
    <strong>Exposing why Search doesn't=
    spend next to pMax (3 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    Running Search campaigns alongside Perf= ormance Max (pMax) can lead to reduced Search performance. Search Themes ca=
    n cannibalize Search campaigns by competing with phrase and broad match key= words. A user found that 53% of his pMax budget went to the Search network,=
    limiting his Search campaigns. After removing Search Themes from pMax, spe=
    nd shifted to Shopping, and Search campaigns began performing again.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fnewsletter.mkt1.co%2Fp%2Fannual-marketing-planning%3Fut= m_source=3Dtldrmarketing/1/0100019223b4e00f-b7a39252-7431-4bfe-9e03-e33581e= 9a2da-000000/gQMxnlhpNV6HmK8j3ACwxkTGfdz73vAdMh5Rj3OrIPw=3D372">
    <span>
    <strong>MKT1 Guide to Annual Market= ing Planning (12 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    Marketing planning often falls short wh=
    en treated as a check-the-box task instead of a strategy to win the next ye= ar. Teams commonly make mistakes like creating unprioritized idea lists and=
    setting KPIs based on top-down forecasts. Instead, the process should focu=
    s on a clear roadmap of major priorities, similar to product teams. A succe= ssful plan includes a vision, strategy, goals, forecasts, budget, and timel= ine for key initiatives.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;"><span style=3D"font-size: 36px;">=F0=9F= =A7=91=E2=80=8D=F0=9F=92=BB</span></div>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;">

    <h1><strong>Resources &amp; Tools</strong></h1>
    </div>
    </div>
    </td></tr></tbody></table>

    <table style=3D"table-layout: fixed; width: 100%;" width=3D"100%"><tbody><t= r><td style=3D"padding:0;border-collapse:collapse;border-spacing:0;margin:0=
    ;" valign=3D"top">

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fadmockups.com%2F%3Futm_source=3Dtldrmarketing/1/0100019= 223b4e00f-b7a39252-7431-4bfe-9e03-e33581e9a2da-000000/EmVtI19ZbpWoTI_t9SKU6= RzkkUXzJ0MWD2Ilw01RA6s=3D372">
    <span>
    <strong>AdMockups.com (Tool)</stron=

    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    AdMockups.com is a free tool for creati=
    ng mockups of ads on the fly. The tool supports top ad platforms including = Facebook, LinkedIn, and Snapchat. Select the platform, then edit the copy a=
    nd imagery to produce a professional and realistic mock. You can download t=
    he mock as a PNG, JPG, or SVG file.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fchris-long-marketing_seo-tip= -write-hundreds-of-meta-descriptions-activity-7243960202322939906-zUZa%3Fut= m_source=3Dtldrmarketing/1/0100019223b4e00f-b7a39252-7431-4bfe-9e03-e33581e= 9a2da-000000/5zDg-WkFipwe2djuDhzn2jvegKHSi32Mjk0UwInK-A0=3D372">
    <span>
    <strong>How to write hundreds of me=
    ta descriptions in 5 minutes (1 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    Use Screaming Frog and its OpenAI integ= ration to optimize website meta descriptions at scale. When setting up the = ChatGPT template in Screaming Frog, use the prompt template provided in thi=
    s article. Then run the website crawl, which will output a table of new met=
    a descriptions for all crawled pages. An OpenAI API key is required for thi=
    s process.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;"><span style=3D"font-size: 36px;">=F0=9F= =8E=81</span></div></div>
    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;"><strong><h1>Miscellaneous</h1></strong><= /div>
    </div>
    </td></tr></tbody></table>

    <table bgcolor=3D"" style=3D"table-layout: fixed; width: 100%;" width=3D"10= 0%"><tbody><tr><td style=3D"padding:0;border-collapse:collapse;border-spaci= ng:0;margin:0;" valign=3D"top">

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fnewsroom.tiktok.com%2Fen-us%2Fempowering-creators-and-f= ostering-communities-with-the-expanded-subscription-feature%3Futm_source=3D= tldrmarketing/1/0100019223b4e00f-b7a39252-7431-4bfe-9e03-e33581e9a2da-00000= 0/Q7JHwBwAB2Mw81HBLspFeCQhheqWyUQD1U3lGIRq_fI=3D372">
    <span>
    <strong>TikTok Subscription Expansi= on: Enabling More Creators to Enhance Relationships With Their Communities =
    (2 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    TikTok is expanding its subscription op= tion to non-live creators. This allows more users to build an audience of p= aying subscribers in the app. Creators can customize their subscription pac= kages to offer three different tiers, selecting benefits such as private co= mmunication channels and exclusive content. Eligible creators have to be 18=
    years or older and have an account in good standing with 10K+ followers an=
    d 100K+ video views in the past calendar month.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fwww.seoforjournalism.com%2Fp%2Faggregation-seo%3Futm_so= urce=3Dtldrmarketing/1/0100019223b4e00f-b7a39252-7431-4bfe-9e03-e33581e9a2d= a-000000/Qt0VLYBIByq2_fFbjraRG1nrot2HYr18hmtkDi4XMYg=3D372">
    <span>
    <strong>Aggregation and SEO: Best p= ractices (5 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    Aggregation occurs when multiple sites = rehash or break out a specific angle from a trending article, often outrank= ing the original reporting. Newsrooms can protect their search market share=
    by aggregating their own content and linking back to the main source. This=
    strategy helps maintain visibility while optimizing for audience search in= tent.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    </td></tr></tbody></table>



    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;"><span style=3D"font-size: 36px;">=E2=9A= =A1</span></div></div>
    </td></tr></tbody></table>

    <table align=3D"center" bgcolor=3D"" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" width=3D"100%"><tbody><tr><td class=3D"container" style=3D"paddi= ng-top: 0px; padding-bottom: 0px;">
    <div class=3D"text-block">
    <div style=3D"text-align: center;">

    <h1><strong>Quick Links</strong></h1>
    </div>
    </div>
    </td></tr></tbody></table>

    <table bgcolor=3D"" style=3D"table-layout: fixed; width: 100%;" width=3D"10= 0%"><tbody><tr><td style=3D"padding:0;border-collapse:collapse;border-spaci= ng:0;margin:0;" valign=3D"top">

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Flarslofgren.com%2Fforbes-marketplace%2F%3Futm_source=3D= tldrmarketing/1/0100019223b4e00f-b7a39252-7431-4bfe-9e03-e33581e9a2da-00000= 0/7EI-DlkRV5QwwzJhDHL_euMHp2mnVBBLXaApgnTBMQQ=3D372">
    <span>
    <strong>Forbes Marketplace: The Par= asite SEO Company Trying to Devour Its Host (12 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    A deep dive into the company behind For= bes Advisor, the affiliate marketing arm of Forbes that dominates a diverse=
    number of SERPs.
    </span>
    </span>
    </div>
    </td></tr></tbody></table>

    <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi= dth=3D"100%"><tbody><tr><td class=3D"container" style=3D"padding: 15px 15px=

    <div class=3D"text-block">
    <span>
    <a href=3D"https://tracking.tldrnewsletter.= com/CL0/https:%2F%2Fahrefs.com%2Fblog%2Fseo-books%2F%3Futm_source=3Dtldrmar= keting/1/0100019223b4e00f-b7a39252-7431-4bfe-9e03-e33581e9a2da-000000/bWmVy= I0VhG-eRKBLWdm-oa4qME1xTU-ZyOSsrbj5Uc0=3D372">
    <span>
    <strong>I Asked 12 SEOs To Share Th= eir Favorite SEO Books (10 minute read)</strong>
    </span>



    <span style=3D"font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, V= erdana, sans-serif;">
    SEO book recommendations including The = Art of SEO, Product-Led SEO, Entity SEO, and Feck Perfuction.
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