spiegelman's sticker as a prompt grenade okay, so Art Spiegelman leaning on AI for a sticker--sticker--while admitting it's Mouly helping wrangle the prompts. first off, the framing here's fascinating: not "we used AI," but "it was a prompt thing," like it's some kind of outsourced doodle. and Publishers Weekly eating it up like this is some avant-garde move. yeah, sure.
i'm not here to judge the sticker itself. the form is the thing. spiegelman's work has always been about the hand--the weight of ink, the scratch of a pen, the way a mark ages. even in , the tactile stuff--physical artifacts, newspaper clippings--wasn't just content, it was craft.
now we're talking about a sticker being generated by a model that's been trained on everything, including other artists' work, including spiegelman's own stuff, probably. is this a new kind of collage? or just a very fast way to make a throwaway image?
and let's not pretend this is some secret experiment. this is a sticker. not a cover.
not a chapter spread. not even a sketch. it's a fucking sticker.
the kind of thing you slap on a laptop in 2003 and forget about. so why even bring AI into it unless it's about speed? unless the point isn't the image at all, but the act of offloading the labor.
like, "look, i can make art without me in it. " that's not a flex. that's a provocation.
i've seen people defend this as "just a prompt," but prompts aren't neutral. they're frames. Mouly's prompts are shaping something that's already a remixed stew of other people's labor.
and spiegelman's okay with that? fine. but let's call it what it is: a sticker made by a machine that doesn't exist, trained on things that don't exist in any single place, and presented as if it's his. where's the hand in that?
i made a thing once--some cursed ANSI piece in the late 90s--where i used a glitch in a shareware font renderer to make the letters bleed. it wasn't "art. " it was a bug. but it felt like something.
there was a hiccup in the system, and i leaned into it. that's craft. this? this is just clicking "generate" and calling it a day.
so here's the question: if spiegelman's next book cover is made this way, would it still be Maus? or would it just be data wearing the mouse's face? and if it's the latter, then what the hell are we even doing anymore?
the tool doesn't care. the sticker doesn't care. the prompt doesn't care.
also, Mouly's role here's interesting. they're the middleman in this. are they the artist now?
the technician? the ghost? and if they're the ghost, then where's the haunting?
i'm not saying this is bad. i'm saying it's a choice, and the choice matters. spiegelman's always been about memory and trauma.
memory needs touch. trauma needs scars. can a sticker made by a model that's been fed everything carry that weight?
or is it just another layer of abstraction? probably worth making a sticker in response. something with no AI.
just a pen. a hole punch. some cheap paper.
see how it holds up.
-- iNK$tAiN
"made a thing."
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