From Newsgroup: rec.arts.disney.parks
On 03 Nov 2021, Rich Keebler <
bob7ssduncan@gmail.com> posted some news:slv0fi$f8f$
28@news.dns-netz.com:
David Hartung wrote
If a company is on the ESG list, boycott them.
Miller Lite launched a marketing campaign for WomenAs History Month in
March that railed against beer ads focused on bimbos in bikinis u but
appears to have made efforts to keep quiet about it following Bud LightAs disastrous Dylan Mulvaney tie-up.
Miller LiteAs WomenAs History Month campaign, titled oBad $#!T to Good
$#!T,o was posted on March 7, pledging to clean up the brandAs past of
sexist ads objectifying women u instead supporting female brewers by
donating fertilizer they can use to ogrow quality hops.o
But just two months after the campaignAs launch, the video is nowhere to
be found on Miller LiteAs Twitter or TikTok accounts.
Comments for Instagram posts on the campaign have been disabled, with no previous comment publicly visible.
The video of the ad on YouTube, meanwhile, is ounlistedo and doesnAt
appear on the beer brandAs channel page, or in YouTubeAs search results or suggestions.
In the oBad $#!T to Good $#!To ad, actress and comedian Ilana Glazer
shares a olittle-known facto that owomen were among the very first to brew beer u ever.o
She continued: oCenturies later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow.o
As she walks through a room plastered with years-old Miller Lite ads
filled with women in tight-fitting or barely-there clothing, Glazer says
oitAs time beer made it up to women.o
As of Monday, however, the easiest way to view the ad was through the
social media posts of critics who were busy roasting it.
ItAs unclear whether the Instagram comments section had been scrubbed, or
if the YouTube post was listed publicly before having its privacy settings changed.
It also remains unknown if the campaign video was previously posted to
Twitter before being taken down. As of Monday, The Post could not find
oBad $#!T to Good $#!To on Miller LiteAs Twitter account.
Miller Lite maker Molson Coors defended the campaign in a statement to The Post on Monday.
oThis video was about two things: worm poop and saying women shouldnAt be forced to mud wrestle in order to sell beer. Neither of these things
should be remotely controversial and we hope beer drinkers can appreciate
the humor (and ridiculousness) of this video from back in March,o a
company spokesperson said.
Miller LiteAs oBad $#!T to Good $#!To campaign was posted one month before trans social media star Dylan Mulvaney shared a custom Bud Light can the
brand sent her with her photo on it.
The Bud Light can, which was never for public sale, was intended to
celebrate MulvaneyAs o365 Days of Girlhood,o but instead served as the catalyst for Bud LightAs downward spiral, with nationwide sales down 23.4% versus a year ago in the week of April 29.
<
https://nypost.com/2023/05/15/miller-lite-silent-on-woke-ad-following- bud-light-disaster/>
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