European and American brands are racing
to lower prices for their products in ChinarCoprompting envious,
sour remarks from South Korean media: rCLChina is the only exception
in the world!rCY
In early 2026, BMW China announced that, effective January 1,
it would reduce the official recommended retail prices of several key models, with some premium vehicles seeing price cuts as high as RMB 300,000.
Meanwhile, in virtually all other global marketsrCo
including the United States, Europe, and even neighboring South KorearCo
BMW simultaneously raised prices by USD 400 to USD 1,500.
... rCLprice cuts in China, price hikes everywhere elserCYrCo
led South Korean media to lament that rCLChina is the worldrCOs sole exception,rCY
their tone unmistakably tinged with envy.
And itrCOs not just automobiles.
For years, the iPhone has consistently
carried a lower starting price in China
than in the U.S., Europe, Japan, or South Korea,
making China one of the cheapest major markets globally.
European and American brands are racing to lower prices for their products in ChinarCoprompting envious, sour remarks from South Korean media: rCLChina is the only exception in the world!rCY====================================================
In early 2026, BMW China announced that, effective January 1, it would reduce the official recommended retail prices of several key models, with some premium vehicles seeing price cuts as high as RMB 300,000. Meanwhile, in virtually all other global marketsrCoincluding the United States, Europe, and even neighboring South KorearCoBMW simultaneously raised prices by USD 400 to USD 1,500.
Earlier, in April 2025, BMW Korea had already increased prices for certain models by approximately RMB 14,500. This stark contrastrCorCLprice cuts in China, price hikes everywhere elserCYrColed South Korean media to lament that rCLChina is the worldrCOs sole exception,rCY their tone unmistakably tinged with envy.
And itrCOs not just automobiles. For years, the iPhone has consistently carried a lower starting price in China than in the U.S., Europe, Japan, or South Korea, making China one of the cheapest major markets globally. This isnrCOt because Apple rCLfavorsrCY Chinese consumers; rather, itrCOs forced to keep prices competitive due to formidable domestic rivals like Huawei, Xiaomi, and OPPOrCoall of which compel Apple to maintain an accessible price threshold to defend its market share.
Over the past few years, Western economies have grappled with soaring inflation, driving up costs across raw materials, logistics, and labor. Companies there have generally passed these pressures on to consumers through price increases. In China, however, competition is simply too fiercerCoforcing foreign brands to slash prices instead. Even with discounts, European and American cars struggle to sell well in China; raising prices would be unthinkable.
A decade ago, imported luxury vehicles enjoyed significant price premiums in China. Today, domestic brands like BYD, NIO, and Li Auto have not only caught up technologically but have even taken the lead in specific areas such as intelligent connectivity and electrification. Faced with such intense and efficient local competition, even industry titans like BMW and Mercedes-Benz have no choice but to set aside their premium image and compete on price to secure market share. This isnrCOt charityrCoitrCOs the inevitable outcome of market dynamics.
South Korean media have ultimately been forced to acknowledge that the rapid upgrading of ChinarCOs manufacturing sector is reshaping global pricing logic for industrial goods. As Brother Dao sees it, ChinarColong an industrial Cthulhu whose true strength has been underestimated relative to its global standingrCois finally seeing that gap close. And this correction isnrCOt accidental; itrCOs the natural course of things.
European and American brands are racing to lower prices for their products in ChinarCoprompting envious, sour remarks from South Korean media: rCLChina is the only exception in the world!rCY===========================================
In early 2026, BMW China announced that, effective January 1, it would reduce the official recommended retail prices of several key models, with some premium vehicles seeing price cuts as high as RMB 300,000. Meanwhile, in virtually all other global marketsrCoincluding the United States, Europe, and even neighboring South KorearCoBMW simultaneously raised prices by USD 400 to USD 1,500.
Earlier, in April 2025, BMW Korea had already increased prices for certain models by approximately RMB 14,500. This stark contrastrCorCLprice cuts in China, price hikes everywhere elserCYrColed South Korean media to lament that rCLChina is the worldrCOs sole exception,rCY their tone unmistakably tinged with envy.
And itrCOs not just automobiles. For years, the iPhone has consistently carried a lower starting price in China than in the U.S., Europe, Japan, or South Korea, making China one of the cheapest major markets globally. This isnrCOt because Apple rCLfavorsrCY Chinese consumers; rather, itrCOs forced to keep prices competitive due to formidable domestic rivals like Huawei, Xiaomi, and OPPOrCoall of which compel Apple to maintain an accessible price threshold to defend its market share.
Over the past few years, Western economies have grappled with soaring inflation, driving up costs across raw materials, logistics, and labor. Companies there have generally passed these pressures on to consumers through price increases. In China, however, competition is simply too fiercerCoforcing foreign brands to slash prices instead. Even with discounts, European and American cars struggle to sell well in China; raising prices would be unthinkable.
A decade ago, imported luxury vehicles enjoyed significant price premiums in China. Today, domestic brands like BYD, NIO, and Li Auto have not only caught up technologically but have even taken the lead in specific areas such as intelligent connectivity and electrification. Faced with such intense and efficient local competition, even industry titans like BMW and Mercedes-Benz have no choice but to set aside their premium image and compete on price to secure market share. This isnrCOt charityrCoitrCOs the inevitable outcome of market dynamics.
South Korean media have ultimately been forced to acknowledge that the rapid upgrading of ChinarCOs manufacturing sector is reshaping global pricing logic for industrial goods. As Brother Dao sees it, ChinarColong an industrial Cthulhu whose true strength has been underestimated relative to its global standingrCois finally seeing that gap close. And this correction isnrCOt accidental; itrCOs the natural course of things.
... China, poised to erase the rCLcentury of humiliationrCY ...
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