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  • Re: McD's app

    From Kenito Benito@Kenito@Benito.Het to alt.food.fast-food on Sat Feb 14 08:43:30 2026
    From Newsgroup: alt.food.fast-food

    On Fri, 13 Feb 2026 04:40:46 -0800, KlausSchadenfreude <klaus.schadenfreudeREMOVE@gmail.com> wrote:

    On Thu, 12 Feb 2026 18:25:49 -0600, Bryan Simmons
    <bryangsimmons@gmail.com> wrote:

    My wife installed it on her iPhone, and when she opens it, she gets >>different offers than I do on my Android. She didn't get the BOGO >>hamburger nor the 1/2 price McChicken. No good offers at all.

    Personalized algorithms.

    McDonaldAs uses "surveillance pricing" and data-driven marketing to
    maximize how much each person spends.

    The more she uses the app, the more she will the get offers
    McDonald's believes will get her to spend the most.
    She'll also get some valuable deals, too, from time to time. To
    help ensure she continues to use the app. Basically, loss leaders of
    sorts.
    If she's clever, she might be able to use only those. But the
    algorithm will catch on in time, and cease offering them. Until then,
    she can do very well.
    --
    I got a $100 gift card for my boss.
    One of the best deals ever!
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