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Thanks to both the EU & UK for forcing Apple to finally tell the truth...--
Even though Apple publicly committed to the EU 2023/1669 testing procedures that took effect in June 2025, for the second time, Apple still spins lies.
None of the other major phone OEMs have made public excuses like Apple did. Just Apple.
Notably sans public excuses for poor performance, Samsung, Fairphone,
Google and Xiaomi all complied with the EU's new energy labeling regulation without issuing any statements that resemble Apple's "voluntary downgrade" narrative.
a. Fairphone leaned into the regulation, proudly showcasing their Class A repairability and durability scores as a competitive advantage.
b. Samsung and Google submitted their devices for third-party testing and published results without disclaimers or caveats.
c. Xiaomi quietly complied, focusing more on battery endurance and IP
ratings than spinning the results.
Apple's many excuses for years of lying stand out because Apple's lame excuses, that nobody else felt were needed, introduced ambiguity where the
EU was trying to create clarity.
The whole point of the efficiency label is to give consumers standardized, independently verified data and not internal non-reproduceable metrics from
a secret lab in Cupertino that nobody can talk to or ask what they do.
Apple is the only OEM that wrapped its scores in a narrative of "caution"
and "internal superiority," while others simply let the numbers speak for themselves.
The reason Apple can't do that is Apple's lawyers have to back up that
Apple brazenly lied about their imaginary efficiency for years & years.
So now, Apple has to back up their lies with excuses nobody else makes.
Apple claims only Unit 404 can test an iPhone to reliably achieve an A.
Unit 404 hidden deep under the Cupertino spaceship is staffed by aliens.
None of them can be asked to produce the testing procedures & test results.
While the Apple trolls claim Apple never claimed they had decent
efficiency, even as the word "efficiency" is used more than a dozen times
in every 9-page Apple product description over the past few years, Gizmodo says outright the following comments they attribute to Apple management:
"Apple emphasized all the extra work it did to maximize
battery efficiency."
REFERENCE:
*What's the Real Difference Between the iPhone Air and iPhone 16?* <https://gizmodo.com/difference-between-apple-iphone-air-and-iphone-16-2000656101>
Even with all the years of Apple's lies about efficiency, they finally did it, just as I said they would given I study Apple's marketing strategies.
Model Eff Endur Cycles FallRes Repair
----------------------------------------------------
iPhone 17 A 46h 1000 B(180) C
iPhone 17 Pro A 50h 1000 B(180) C
iPhone 17 ProMx A 53h 1000 B(180) C
iPhone Air A 40h 1000 B(180) C
Well, you're entitled to your opinion but I have to ask, who invited youmaybe the same person that invited you ?
to voice it here, a place where less vitriolic patrons enjoy the
exchange of informative, meaningful conversations?
Andy Newman <rallies_outcrop_7q@icloud.com> wrote:[...]
Well, you're entitled to your opinion but I have to ask, who invited
you to voice it here, a place where less vitriolic patrons enjoy the exchange of informative, meaningful conversations?
maybe the same person that invited you ?
It used to be called "free speech" but now I am not so sure
maybe the same person that invited you ?
Well, you're entitled to your opinion but I have to ask, who invited
you to voice it here, a place where less vitriolic patrons enjoy the
exchange of informative, meaningful conversations?
It used to be called "free speech" but now I am not so sure