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Strange how some people do not realise that advertising is about getting >people's attention. Sure it could have been a flop bit is had the elementsThose who apposed or ridiculed the advert have no understanding of marketing or
of sucess built in.
So for $800,000 investment the return was $22 million. Not a great deal in >the billion of $ budgets but a good return nevertheless.
https://www.rnz.co.nz/news/national/567892/government-calls-infamous-everyone-must-go-campagin-a-winner
Strange how some people do not realise that advertising is about getting >people's attention. Sure it could have been a flop bit is had the elements
of sucess built in.
So for $800,000 investment the return was $22 million. Not a great deal in >the billion of $ budgets but a good return nevertheless.
On 24 Jul 2025 00:31:20 GMT, Gordon <Gordon@leaf.net.nz> wrote:Yes indeed, a good post from Gordon then.
https://www.rnz.co.nz/news/national/567892/government-calls-infamous-everyone-must-go-campagin-a-winner
Strange how some people do not realise that advertising is about getting >>people's attention. Sure it could have been a flop bit is had the elements >>of sucess built in.
So for $800,000 investment the return was $22 million. Not a great deal in >>the billion of $ budgets but a good return nevertheless.
The campaign involved money from the government, paying to persuade
tourists from Australia. The tourism industry has low profitability -
usually regarded as in the range of 2% to 5% of revenue - and with
'specials' reducing prices for this campaign those margins will have
been squeezed a little below normal. So it is possible that $800,000
profit did come through for the tourism industry, and in that sense
the campaign can be regarded as a success - it may well have assisted >survival of some parts of the industry.
From memory a lot of the attention given to the advertising here aroseIrrelevant. A new topic.
from it being done at the same time as the government was telling a
lot of New Zealanders, and particularly those involved in the building >industry, as well as public sector employees, that "Everyone Must Go"
- so we have lost between 30,000 and 45,000 permanent residents, and
made it very hard to get construction work started again . . . Now
that has been a flop . . .
Rich80105 <Rich80105@hotmail.com> wrote:It is unusual to get a decision from this government that is even
On 24 Jul 2025 00:31:20 GMT, Gordon <Gordon@leaf.net.nz> wrote:Yes indeed, a good post from Gordon then.
https://www.rnz.co.nz/news/national/567892/government-calls-infamous-everyone-must-go-campagin-a-winner
Strange how some people do not realise that advertising is about getting >>>people's attention. Sure it could have been a flop bit is had the elements >>>of sucess built in.
So for $800,000 investment the return was $22 million. Not a great deal in >>>the billion of $ budgets but a good return nevertheless.
The campaign involved money from the government, paying to persuade >>tourists from Australia. The tourism industry has low profitability - >>usually regarded as in the range of 2% to 5% of revenue - and with >>'specials' reducing prices for this campaign those margins will have
been squeezed a little below normal. So it is possible that $800,000
profit did come through for the tourism industry, and in that sense
the campaign can be regarded as a success - it may well have assisted >>survival of some parts of the industry.
--- Synchronet 3.21a-Linux NewsLink 1.2Irrelevant. A new topic.
From memory a lot of the attention given to the advertising here arose
from it being done at the same time as the government was telling a
lot of New Zealanders, and particularly those involved in the building >>industry, as well as public sector employees, that "Everyone Must Go"
- so we have lost between 30,000 and 45,000 permanent residents, and
made it very hard to get construction work started again . . . Now
that has been a flop . . .
On Mon, 28 Jul 2025 04:02:33 -0000 (UTC), TonyThat is laughably silly. Do try harder.
<lizandtony@orcon.net.nz> wrote:
Rich80105 <Rich80105@hotmail.com> wrote:It is unusual to get a decision from this government that is even
On 24 Jul 2025 00:31:20 GMT, Gordon <Gordon@leaf.net.nz> wrote:Yes indeed, a good post from Gordon then.
https://www.rnz.co.nz/news/national/567892/government-calls-infamous-everyone-must-go-campagin-a-winner
Strange how some people do not realise that advertising is about getting >>>>people's attention. Sure it could have been a flop bit is had the elements >>>>of sucess built in.
So for $800,000 investment the return was $22 million. Not a great deal in >>>>the billion of $ budgets but a good return nevertheless.
The campaign involved money from the government, paying to persuade >>>tourists from Australia. The tourism industry has low profitability - >>>usually regarded as in the range of 2% to 5% of revenue - and with >>>'specials' reducing prices for this campaign those margins will have
been squeezed a little below normal. So it is possible that $800,000 >>>profit did come through for the tourism industry, and in that sense
the campaign can be regarded as a success - it may well have assisted >>>survival of some parts of the industry.
marginally acceptable, that this one was indicates that the relevant
Minister (yes most would have to look up who that is) had little to do
with the advertising - it only got attention here because of the
contrast with ''persuading'' workers to go to Australia . . .
Irrelevant. A new topic.
From memory a lot of the attention given to the advertising here arose >>>from it being done at the same time as the government was telling a
lot of New Zealanders, and particularly those involved in the building >>>industry, as well as public sector employees, that "Everyone Must Go"
- so we have lost between 30,000 and 45,000 permanent residents, and
made it very hard to get construction work started again . . . Now
that has been a flop . . .