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*A total of five iPhone models will be added to Apple's family in 2026*
<https://wccftech.com/base-iphone-18-getting-phased-out-apple-introducing-shake-up-next-year/>
1. Apple will discontinue the standard iPhone 18 model, where the
strategic goal is likely to remove choices in the model line
(mainly to push customers toward higher priced options).
2. Foldable iPhone expected to debut with a high price tag
between $2,000 and $2,500.
3. Lower-cost iPhone 17e expected to launch earlier in the year as a
successor to the iPhone 16e - but at a more realistic cost.
2026 iPhone Lineup
iPhone 17 => lower cost
iPhone 17e => lower cost
iPhone 18 Air => replaces the current "Plus" variant
iPhone 18 Pro => intended to be a lower-cost flagship
iPhone 18 Pro Max = also an intended Apple flagship
Foldable iPhone => mere copy of existing Android phones
Note that the foldable copy is likely a response to this:
*Samsung taking market share from Apple in U.S. as foldable phones gain momentum*
<https://www.nbcnews.com/business/media/samsung-taking-market-share-apple-us-foldable-phones-gain-momentum-rcna225435>
Samsung's U.S. market share jumped from 23% to 31% in Q2 2025,
while Apple's dropped from 56% to 49%.