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XPost: sac.politics

Netflix account cancellations soared in the days after co-founder and
chairman Reed Hastings endorsed Vice President Kamala Harris and donated millions to her presidential campaign, according to a report.

Though the streaming platform usually has the lowest churn — or rate of cancellations — in the industry, its rate nearly tripled in the US after Hastings’ endorsement, according to the researcher Antenna.

Scores of customers in the US canceled their Netflix subscriptions at a
rate of 2.8% in July — higher than any other month since February,
according to a Bloomberg report.

Subscribers likely axed their accounts en masse because the streaming
giant killed its basic plan — which was its lowest-priced ad-free option
— in the same month.

Still, cancellations soared unusually high in the five-day period
following Hastings’ endorsement, even considering the spike in July, the report said.

“Congrats to Kamala Harris — now it is time to win,” Hastings wrote in a post on X on July 22 after Harris officially became the Democratic nominee.

Then, the Information reported Hastings had donated $7 million to an anti-Donald Trump Republican PAC in support of Harris.

Trump supporters slammed the donation and turned to social media to call
for a boycott. Some online users falsely claimed Netflix itself had
donated the millions to Harris.

Frustrated subscribers posted photos of their canceled accounts online
with the hashtag #CancelNetflix.

Three days after the donation was made public — July 26 — was Netflix’s worst day for cancellations this year, according to Bloomberg.

https://nypost.com/2024/09/30/business/netflix-cancellations-soared-after-co-founder-endorsed-harris-report/

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