This paper examines the strategic evolution of Microsoft Windows,
focusing on recent developments that blur the line between innovation
and behavioral influence. With Windows 11 introducing AI features,
expanded telemetry, aggressive upgrade mechanisms, and subscription-
based services, questions arise about whether these changes serve users
or exploit them.

Through a structured analysis of technical advancements, behavioral
retention strategies, and applicable legal frameworks—including the
GDPR and EU Artificial Intelligence Act—the paper investigates whether Windows continues to evolve in the interest of user empowerment or is increasingly shaped by commercial imperatives that compromise autonomy
and privacy.

The findings suggest a dual trajectory: while technical innovation
remains present, it is increasingly accompanied by practices that
prioritize monetization and engagement over user-centric design.

Full article: https://www.novalytics.co.uk/blog/20250429_Microsoft_Windows_Evolution_Exploitation.pdf

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