Amazon launches AI agent which can take control of a web browser

Date:
Tue, 01 Apr 2025 10:11:21 +0000

FULL STORY

Amazon has launched a new AI agent designed to control a web browser and perform simple browsing tasks autonomously.

Currently available in research preview, Amazon says Nova Act is part of its efforts to deliver real-world value for all types of customers, including shoppers, sellers and advertisers not just enterprises.

US-based customers with an Amazon account can start using the platform immediately, even though its not a full release, by visiting nova.amazon.com, where it can automate simple tasks like ordering food, making reservations, filling out forms or selecting calendar dates.

Amazon Nova Act models and online service

Nova Act is accompanied by Nova Act SDK, which enables developers to build their own browser-based AI agents using the same technology.

nova.amazon.com puts the power of Amazons frontier intelligence into the
hands of every developer and tech enthusiast, making it easier than ever to explore the capabilities of Amazon Nova, said Rohit Prasad, SVP of Amazon Artificial General Intelligence.

Three separate models have been launched to support the tool and SDK with
text generation capabilities Nova Micro, Lite, and Pro as well as a fourth for image generation (Nova Canvas) and a fifth for video generation (Nova Reel).

The company noted agents are still in their early stage[s] and that their usefulness will only grow as developments continue to roll out.

Moreover, Amazons internal tests demonstrate how Nova Act outperformed key rivals, including Anthropics Claude 3.7 Sonnet (90%) and OpenAIs CUA (88%) on the ScreenSpot Web Text benchmark, designed to test how the models interact with text on screen. Nova Act scored an impressive 94%.

Its also possible that Nova Act could play a key role in the companys
upcoming Alexa+ upgrade, which improves the utility of the companys popular voice assistant with AI.

We tried to access the site from the UK, but were greeted with the following message: Thank you for your interest in Amazon Nova. At this time, we are
only accepting customers in the US.

Its unclear when Amazon will roll the online service out more broadly.

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Link to news story: https://www.techradar.com/pro/amazon-launches-ai-agent-which-can-take-control- of-a-web-browser

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